Ipsos collaborates with Kearney to deliver game-changing market intelligence and insights
Ipsos, the leading market research company, and Kearney, a top global management consulting firm, today announced a collaboration to share real-time consumer market data and intelligence with Kearney’s Consumer Institute.
The agreement sets up the creation of an Insights Transformation Team entrusted with the mission of analysing and understanding what drives and inspires consumers within the context of increasing uncertainty and rapidly evolving behaviors and enablers.
The market research giant brings to the table the very latest research and thinking using new methods and techniques from around the globe on a wide range of topics including consumer and shoppers, media and advertising, and society and public affairs. The data provided by Ipsos will reinforce Kearney’s expertise to build consumer perspectives for the benefit of their clients.
Andrei Postoaca, CEO, Ipsos' Observer and Katie Thomas, Lead, Kearney Consumer Institute (KCI) will partner to lead the Insights Transformation Team. Commenting on the collaboration, Postoaca, says, “We are excited to offer Kearney’s clients the enormous benefits of near real-time market intelligence on a global scale by sector and by market. We are confident that our reinforced collaboration will drive growth and deliver a competitive edge to Kearney’s clients.”
Katie Thomas, KCI lead, comments, “Thoughtful, provocative consumer insights are at the heart of any great brand story. With the support of strategic, complementary partners such as Ipsos, we look forward to advocating for the consumer and defining the implications for our clients.”
About Kearney
As a global consulting partnership in more than 40 countries, our people make us who we are. We're individuals who take as much joy from those we work with as the work itself. Driven to be the difference between a big idea and making it happen, we help our clients break through. Learn more at Kearney.com.
About Kearney Consumer Institute
The Kearney Consumer Institute evaluates today’s business challenges and opportunities through the eyes and experiences of consumers, advocating a consumer-first perspective. We generate conversation, and ultimately action, on how to address consumer needs with meaningful benefits. Learn more.
