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[EVENT] Marketing to GenZ workshop
On September 18, 20 or 25, gain deep knowledge on the next consumer powerhouse, meet face to face with GenZ's joining our workshop, gain insights from the latest research...
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2018 US Politics - Trump’s Approval Rating is Similar Among All Americans (August 15)
With less than three months until the midterm elections, Democrats lead the congressional generic ballot.
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2018 US Politics - Democrats Narrowly Lead the Congressional Generic Ballot (August 8)
President Trump's approval rating remains steady.
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What Worries the World - July 2018
New global poll finds four concerns top the world’s worry list: Unemployment, poverty/social inequality, crime/violence and financial/political corruption.
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Ipsos Update - August 2018
August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
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Human Rights in 2018
Globally, only Four in Ten People Say Everyone in Their Country Enjoys the Same Basic Human Rights.
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Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
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Ipsos Update - July 2018
July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
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TREND OBS 2019: (AMERICA) I am what I do
A year and a half after the last edition, Trend Obs 2019 reveals a new search for balance, an attempt to regain control over the course of one’s life, at the cost of simplifying the outside world. But the exercise isn’t that simple and may herald other developments…
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What Worries the World - May 2018
New global poll finds four concerns top the world’s worry list: financial/political corruption, unemployment, poverty/social inequality and crime and violence.