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What Worries the World – August 2025
Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
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Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
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Ipsos Partners with Stanford University to Pioneer the Future of Market Research with Synthetic Data
Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).
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Instability, uncertainty reigns as 2025 rolls on
Many around the world are continuing to feel down about the state of their country, society and the economy, writes Melissa Dunne.
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Know the New America & Beyond: June 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world.
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Ipsos Transatlantic Pulse: Europeans more likely than Americans to say companies should help solve societal problems
Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.
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[Webinar] KEYS: Uncharted Territory
Join us for the next episode of our KEYS webinar series dedicated to what we’ve learned so far during 2025. Are we adapting fast enough? And are there areas where we need to change course?
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G7 citizens feeling gloomy ahead of summit
Majorities across Canada, Germany, Great Britain, Italy, France, Japan and the U.S. think their countries are in decline, national economies are in bad shape.
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Support for populist ideas remains strong, but some countries have seen belief fall
The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.