The last two weeks have seen further countries moving into lockdown, accompanied by unprecedented interventions by governments to try to stave off job losses and protect their economies. Everything is disrupted.
The aim of this digest is to highlight some of the things we are learning as we go through different stages of the crisis, explore how attitudes may be changing and start to anticipate what the longer-term implications will be for us all.
You can download previous editions of Signals from the dedicated Ipsos COVID-19 web page.
This edition features:
- Points of view – Many consumer behaviours come from carrying out familiar activities on a routine basis. Our new paper, Staying close to your customers, sets out the steps likely to be involved in building strong customer relationships during times of disruption. In Brand growth in times of crisis, we look at approaches that will help businesses orientate themselves both today and as they look towards a post-crisis world. Meanwhile, The creative fightback explores what people need and expect of brands and their campaigns at this moment, while outlining what actions brands may need to take to secure their long-term survival once the crisis is over.
- Research insights – With the advent of COVID-19, people, governments and organisations are focused on immediate survival measures. Our Global Trends analysis identifies early signals from the current experience which could in turn influence longer-term change.
- Opinion polling – Our latest coronavirus opinion poll across 15 countries finds most of us are staying at home to stop the spread of coronavirus, showing the strategy of self-isolation has become well-accepted.
- Country insights – With American work and life changing dramatically because of coronavirus, we explore how people in the US are adjusting to the new reality. In Spain, we present findings from our ongoing exploration into how Spaniards are responding to isolation. Finally, in China, we reflect on the emerging lessons from the recent period via our new reports covering the coffee, dairy and healthcare categories.
[WEBINARS] Consumers, Citizens, Brands, Governments and the coronavirus crisis
As a result of the Covid-19 crisis, the world is changing even faster now than ever. For companies, government institutions and individuals, it is important now to not only focus on the short term, but also to make plans for the future. As we move from the “age of uncertainty” to the “time of coronavirus”, how will we adapt as consumers, citizens, and humans?
Looking at the impact of COVID-19 on the economy & the MedTech industry in China
Ipsos’ Medical Devices & Diagnostics (MD&D) team in China has created a series of reports, with aim to shed some light on the questions that have arisen regarding the impact of COVID-19 on the domestic economy, healthcare industry and specifically, the medical devices sector in China.
APAC Digital Doctor 2020: A 9-country study of 676 Doctors’ perspectives on digital and connected health [Webinar recording]
Thank you for your interest in our webinar hosted on June 10, 2020. Though you missed our live presentation, we are delighted to provide you with the recording of this informative session you can view on demand at your leisure.
Medical Devices & Diagnostics: Current view of the entire ecosystem [Webinar recording]
Thank you for your interest in our webinar hosted on June 3, 2020. Though you missed our live presentation, we are delighted to provide you with the recording of this informative session you can view on demand at your leisure.