Saudi Arabians travel for both, business and pleasure and like to explore different destinations. The Spotlight report reveals that there are more locals traveling internationally (65%) versus domestically (36%).
Similarly to many, they prefer leisure over business travel, but who wouldn't? While only 27% travel for business purposes, 77% travel for pleasure. Most of these travelers remained in the Middle East with Egypt being their preferred destination, followed by the UAE and Turkey. If the destination is budget friendly, then this would be one of the main factors which influences Saudi's choice. They are also on the look for scenic natures, beaches and resorts.
Saudis seem to be independent and spontaneous travelers, most of them prefer to reside in furnished apartments over hotel rooms. They also like to purchase their travel itineraries, accommodation, and transportation separately, as opposed to an entire travel package. Even with the digital evolution, 61% of Saudis prefer to book their tickets via travel agents while only 39% book online.
Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away. While Summer offers the chance to escape the daily routine, for some, travel is top of mind year-round. This is definitely true for affluent consumers who spend 49% of the total dollars in the travel category, despite being just 17% of the total population. This month we’re taking a deeper dive into our latest Affluent Survey Data to provide a quick snapshot of five easily targetable Affluent Traveler segments.