Market Research

Calibrating Synthetic Confidence - Ipsos
Artificial Intelligence (AI) Publication

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.
Mind or Machines: Exploring AI moderation and when to use it - Ipsos
Artificial Intelligence (AI) Publication

Mind or Machines

Exploring AI moderation and when to use it
Ipsos Strategy3 recognised by Forbes as one of the World’s Best Management Consulting Firms 2025
Market Research News

Ipsos Strategy3 recognised as one of the World’s Best Management Consulting Firms 2025

Ipsos Strategy3 has been recognised for the fourth year in a row.
Ipsos | Conversation with AI part VI
Artificial Intelligence (AI) Publication

Conversations with AI Part IV: AI-assisted knowledge libraries and curation, the search for a trusted output

This Ipsos Views white paper explores the role of AI as part of curation and how human expertise and AI speed can work best together.
Ipsos | Market Research | Panelists
Market Research Publication

The role of Multifactor Authentication in reliable research

Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.
Ipsos | Conversations with AI | Artificial inelligence
Artificial Intelligence (AI) Publication

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.