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Applied Anthropology

Anthropology | Ipsos
Applied Anthropology Publication

Imagined communities

A socially constructed community based on a strong sense of group identity and group acceptance, created and imagined by people who perceive themselves to be part of that group. By processes of inclusion and exclusion, the group consciousness is formed through a separation of ‘us’ and ‘them’.
Anthropology | Ipsos
Applied Anthropology Publication

Reciprocity

Based on the experience of exchange, reciprocity relates to the practice of giving and receiving, through objects as well as gestures. Reciprocity brings the material and the emotional world into one place, placing importance on the symbolic nature of objects and the emotional expectation of exchange.
Applied Anthropology | Ipsos
Applied Anthropology Publication

Applied Anthropology

Academic knowledge for business insight.
Building Cultural Capital | Ipsos
Semiotics Publication

Building Cultural Capital

The power that lies in cultural understanding.
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