Climate change

Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.

Inflation remains the top global concern for the eighth month in a row with 42% choosing it as a worry.

A segmented landscape of engagement, challenges and opportunities

This segmentation represents the ‘here & now’ within the current political and socio-economic context.

Geo-diversity in environmental concern

The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.