Environmental, Social and Governance (ESG)

Companies are expected to play a larger societal role, moving beyond traditional Corporate Social Responsibility and embracing ESG principles. However, the rise of societal polarisation, fuelled by social media algorithms and echo chambers, creates complexities for businesses.

Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. ​ Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.

Why socially conscious branding matters

Barriers and considerations for electric car purchases

Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.

After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.

Ipsos launched its annual Earth Day report in 2021. This global survey is conducted thanks to the Global Advisor platform and runs in more than 30 countries, interviewing more than 20,000 people.

In our latest white paper 'More equal than others', we delve into the challenges posed by inequality, highlighting its various dimensions and shedding light on the imperative for proactive efforts to address it head-on.

Opening opportunities to positively shape expectations and drive brand success.