Ipsos Update – March 2025

Since Donald Trump’s inauguration in January, we have been keeping track of American, as well as other nation’s perceptions to the current administration. Find out how people feel about the potential impacts of tariffs, Elon Musk’s “efficiency” team and much more.

To celebrate Valentine’s Day, our Global Advisor team launched the annual Love Life Satisfaction survey, examining attitudes to love across 30 countries – find out who are the most and least content countries.

In this edition:

US Politics Special – We examine key findings from the ongoing events in the US, including Trump’s approval ratings, Musk’s DOGE, and tariffs.

Ipsos Love Life Satisfaction – To celebrate Valentine’s Day, we examine attitudes to love, romance, and relationships across 30 countries.

Avoiding the Activist Trap in ESG Marketing – We outline why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’.

The Ipsos ESG Council Report – We provide expert insights into the current and potential impact of ESG, both in the corporate landscape and on wider society.

What The Future: Influence – We explore critical questions for this new era of persuasion through the lens of five professionals whose work is to influence others.

What Worries the World? – Crime & violence and inflation are now the joint number one issues, with LATAM and Europe becoming more worried about crime.

2025 Conscious Consumer Report – A new report from Ipsos/Public Inc explores why a say-do gap exists, the factors driving it, and identifies the strategies for closing it. 

Advertising Special – Ipsos is at the pinnacle of advertising research. Here we demonstrate key examples of how we are.

Also:

• The Brand Talk podcast crew have taken over KEYS for a one-off special with familiar guests, talking about how brand’s can shape people’s expectations and deliver Brand Success.
• Find out how Sydneysiders feel about their city in the new annual Life in Sydney report.
• India has over 700 million smartphone users, therefore, the need for accessible UX is more crucial than ever; and 
• Explore the ten key trends shaping the Indian e-commerce landscape.