Understanding the International Tourist

Let’s not write off 2021 – there are still good prospects for the summer tourist season.

The author(s)

  • Vicente Castellanos Country Service Line Leader, Public Affairs, Spain
  • Eva Aranda Associate Director, Spain
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A study by Ipsos in Spain, in collaboration with Turespaña, and Mabrian, looks at what we can expect from international and domestic tourism this summer and beyond. It combines public opinion data from an international (14-country) survey, findings from Spain, and data from online flight searches and availability.

The data tells us that 2021 should not be considered lost in terms of tourism. There are six months ahead, full of opportunities to take advantage of. While there remains uncertainty about the safety and logistics of international travel, our survey finds that many are getting ready to book vacations in 2021. The most willing to do so is Italy (62%), followed by Spain (58%) France (51%), Great Britain (48%) and Germany (48%).

 

In Europe, more are opting for domestic travel than international trips and the “staycation” trend is increasingly popular in countries that are still waiting for restrictions to be lifted. This means that international travel plans are likely to be delayed to later in the year, so we can expect tourists to increasingly travel outside of the “peak” season.

Looking at preferred destinations, Spain remains the top choice within Europe, although searches for flights to the country are down 27% on 2019.

When on holiday this season, tourists are looking to spend more time doing more personalised activities with their “bubble”. Outdoor and sporting activities, eating outside and spending time on terraces are all popular experiences on the tourist agenda.

 

Find out more in our report Understanding the International Tourist.

Watch the presentation (in Spanish) and read more on the Ipsos in Spain website.

The author(s)

  • Vicente Castellanos Country Service Line Leader, Public Affairs, Spain
  • Eva Aranda Associate Director, Spain

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