July 2026: Global consumer confidence increases for third consecutive month

Ipsos’ Global Consumer Confidence Index is up 1.1 points this month and sits at 49.0. The index has increased for the third consecutive month and sits nearly one point higher than its reading from this time last year. 

Sentiment continues to inch closer to where it was prior to the start of the Iran war¹, as the index now stands one point lower than this mark. Sentiment remains significantly lower than it was pre-war in 14 countries. 

Among 30 economies measured, nine countries show significant gains in consumer sentiment, while only two countries show a notable decline. All four sub-indices show increases this month. 

Based only on the “legacy 20 countries” tracked since March 2010, the Index would read at 47.4, a 1.2-point increase from June. 

Sentiment is up in the Asia-Pacific this month. Singapore (+3.6 points) and India (+3.2 points) are both up significantly this month, while South Korea (-2.2 points) is the only country in the region to fall significantly. 

Similarly, consumer confidence has increased in Latin America. Argentina (+4.4 points) shows the largest increase among all countries, and Mexico (+2.1 points) is also up significantly. 

The Global Consumer Confidence Index is the average of all surveyed countries’ Overall or “National” indices. This month’s installment is based on a monthly survey of more than 21,000 adults under the age of 75 from 30 countries conducted on Ipsos’ Global Advisor online platform. This survey was fielded between June 19 and July 3, 2026.

Consumer sentiment in 30 countries 

Among the 30 countries, India (67.1) holds the highest National Index score. India is the only country this month to hold a National Index score of 60 or higher.

Fourteen other countries now show a National Index at or above the 50-point mark: Sweden (58.6), Malaysia (57.0), Singapore (54.1), Mexico (53.7), Thailand (52.7), Hungary (52.1), Brazil (52.1), Colombia (51.4), Indonesia (51.2), the U.S. (51.0), Israel (50.8), the Netherlands (50.7), Spain (50.6), and Peru (50.0). 
In contrast, just two countries now show a National Index below the 40-point mark: Japan (39.7) and Türkiye (38.0).

Compared to 12 months ago, eight countries now show a significant drop in consumer sentiment. In contrast, twelve countries show a significant increase from July 2025, most of all in Hungary (+15.4 points).

Trends

Ipsos’ Global Consumer Confidence Index (based on all 30 countries surveyed) currently reads at 49.0. Based only on the “legacy 20 countries” tracked since March 2010, it would read at 47.4.

The Current sub-index, reflecting consumers’ perceptions of the economic climate and their current purchasing, jobs, and investment confidence, is up 1.6 points this month and now sits at 39.8. In total, fifteen countries show a significant month-over-month gain (at least 2 points) in their Current sub-index, while just two countries show a significant loss. 

The Investment sub-index, indicative of consumers’ perception of the investment climate, is up 1.4 points this month and is now at 42.2. Fourteen countries show a significant gain in their Investment sub-index this month, compared to three countries that show a significant loss. 

The Expectations sub-index, indicative of consumer expectations about future economic conditions, is up 0.7 point this month and now sits at 57.0. Six countries show significant gains in their Expectations sub-index, while Colombia is the only country to show a significant loss.

The Jobs sub-index, reflecting perceptions about jobs security and the jobs market, is up 0.7 point this month and is now at 58.4. Five countries show significant gains in their Jobs sub-index, and three countries show significant losses.

Of note, no countries this month show significant losses (of at least 2 points) across all four sub-indices. In contrast, Argentina and India both show significant month-over-month gains across all four sub-indices.

 

¹This month’s fieldwork started after the June 17 announcement that the U.S. and Iran signed an initial peace deal to end the war. Fieldwork was completed prior to the U.S.-Iran ceasefire ending on July 8.