While hospitals experience a surge in caseloads across critical care units and emergency departments, US operating rooms (OR) are quiet – with some even being converted to COVID units – and surgeons are significantly underutilized. While some surgeons have transitioned into active Covid-19 triage roles, others sit idle, concerned about the unintended consequences of delayed procedures on vulnerable patients, their practice and their hospitals.
Medical device companies face their own challenges in adapting to the world of Covid-19. The strain on hospital budgets and resources is resulting in stalled product evaluations and capital expenditures. Restrictions on hospital entry have limited access for medical device and pharmaceutical representatives, who provide training, in-servicing and clinical assistance. It is possible that Covid-19 could alter the physician engagement model permanently.
During this challenging time, the value of customer connections is higher than ever. It is crucial for medical device companies to stay present and continue communicating with their customers. Hospitals, surgery centers and physicians’ offices need the support and analytical power of their medical device partners to navigate this critical period.
In this white paper, we offer five recommendations for medical device manufacturers to maintain connections and foster effective engagement with customers during Covid-19:
- Customize content
- Adapt your talents
- Provide financial incentives
- Prepare for the future
- Be respectful of their time
To take you further along your journey, we would welcome the opportunity to discuss further results from Ipsos’ MedTech Surveillance study and explore ways we can support your strategies, during and post Covid-19. Reach out to your Ipsos account manager or Janna Pattison, Vice President, Medical Devices & Diagnostics.