Customers

Drive up sales conversion by understanding and converting customers you thought were ‘lost’.

Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

How to align brand promise and customer experience for business success

Only 1 in 8 CX professionals across the globe describe their own organisation as a leader in terms of CX maturity, but even those CX leaders have room for improvement.

Today’s rapid acceleration in the use of virtual channels means omnichannel engagement strategies are needed, and quickly. Your customers are now consuming and communicating information in innumerable new ways.

Lessons and challenges from the automotive industry.

Read our five recommendations for medical device manufacturers to maintain connections and foster effective engagement with customers during Covid-19.