There’s no doubt that CX is a big business and it’s getting bigger. Some estimates put the measurement and implementation of CX programmes at $11 billion globally by 2020. Years of experience building thousands of CX programmes across numerous industries and global markets give Ipsos Loyalty a keen sense of why some well-intentioned CX programmes fail. One thing is clear — we see success when organisations do a good job of translating their CX vision into a reality. But how do successful companies make that happen? They do it by committing themselves to a disciplined process that involves the four stages.
Join us for a complimentary webinar as we detail our four-stage conceptual framework designed to help point you in the right direction in terms of programme design. Your future success depends on it.
Register today. Space is limited.
New Brand-Building Direction for Insurance Industry
In face of this fast-information-spreading world and fast development of different channels, insurance companies should make more effort to build distinctive brand image in a comprehensive way. To strengthen delivered brand image, insurance companies should pay more attention to the moment that customers interact with insurance companies.
HR Leaders Crucial to Organisational Transformation
New research considers the role of HR leaders in driving business transformation. HR leaders are the crucial drivers of transformation in UK businesses through their roles of promoting devolved decision making, employee engagement and collaboration, finds new research from Ipsos and Cirrus.
Leadership Connections 2017: HR Driving Business Transformation
Is your organisation currently going through transformation? The answer from the clear majority of HR leaders we spoke to was an emphatic ‘yes’. And the few who said they weren’t currently in a period of actual transformation did feel they were evolving or changing in some way.