[WEBINAR] Festival of #NewMR: Analytics in action today

Festival of #NewMR: Analytics in Action | Ipsos

Marketers are turning to digital micro-targeting to reach consumers with personalised messages – but are they breaking through the clutter?

Ben Joosen, Global Solutions Leader at Ipsos' Market Strategy and Understanding, will discuss a new approach to micro-targeting during a complimentary webinar at the Festival of New MR on March 17. The approach enriches the behavioural data marketers typically use for micro-targeting (what people do) with their underlying needs and motivations (why they do it). The result is a common target framework for brand positioning to develop more needs-based messages, optimise reach, anticipate responses to new communication and plan media.

Register here

Digital Marketing for 2020: Letting Consumer Needs Drive Personalisation

Marketers are turning to digital micro-targeting to reach consumers with personalised messages – but are they breaking through the clutter? Marketers may know who their consumers are and what activities they engage in, but do they know what drives their behaviour? We will discuss an approach that leverages segmentation for enhanced digital micro-targeting. How? By enriching the behavioural data marketers typically use for micro-targeting (what people do) with their underlying needs and motivations (why they do it). By linking behavioural data from databases to survey data about needs and motivations, the approach lets marketers develop more needs-based messages, optimise reach and anticipate responses to new communication.

Speakers :

  • Ben Joosen, Global Solution Leader, Market Strategy & Understanding, Belgium

Consumer & Shopper