Do you want to encourage incremental purchases? Get people to shop more areas of the store? Increase the overall enjoyment of the shopping experience? In short, do you want to increase sales? Of course, the answer is yes to all these questions. But how?
Behavioral Science provides a set of tools and approaches that enable us to convert our understanding of consumer motivations and goals into more profitable shoppers.
View our on demand webinar to learn more about how Behavioral Science can optimize shopping journeys and retailer environments. You will discover specific actions you can take today to nudge behavior as well as the larger questions that brands and retailers need to consider to create long-term sustainable growth.
Greg Gwiasda, Ipsos, US