Global consumer perceptions on obesity: Ipsos reveals findings for World Obesity Day
New global syndicated survey highlights a striking contradiction at the heart of how obesity is understood, especially by those living with it.
A story of internalised stigma – and a call for empathy
Key findings highlight:
- The central conflict: why two-thirds of people living with obesity blame themselves, despite recognising it as a medical condition
- Critical blind spots: the gap between worry and knowledge of obesity-related health risks
- The "eat less, move more" narrative: how society – and healthcare – reinforces outdated beliefs
- The hidden toll: how obesity impacts satisfaction across 12 key life dimensions
- The action paradox: high motivation, misdirected effort, and the emotional barriers to seeking care
Comprehensive data, country breakdowns & real voices
The syndicated Global Perceptions of Obesity Study report delivers:
- Insights drawn from 14,500 people in 14 countries
- Perceptions of people living with obesity vs people not living with obesity
- 14-country comparisons highlighting where perceptions diverge
- Demographic deep-dives: influence of age, gender & employment status
- Social listening insights, adding authentic context to the survey data
- Comprehensive appendix with country-level data
