Recent Ipsos Earth Day data found that concern over climate change is still high globally, despite attention being focused on the more urgent crisis at hand.
This new whitepaper from Ipsos' Green Economy team examines the latest Ipsos quantitative and qualitative data on COVID-19 to see what can be learned from the current pandemic crisis – and our reaction to it – that can be transferable to the climate emergency.
Our expert authors bring together Ipsos’ cross-sector insight to highlight:
- The trajectory of climate crisis concern in the months preceding COVID-19
- Analogous learnings between both crises from experts from around the world
- The influence of the pandemic on public attitudes and behaviours around climate change
- Support for a greener economic transition following the pandemic
- Opportunities for key industry players moving forward
To complement this paper, please join us for our webinar on the same topic on Thursday 11 June at 15:30 (BST).
Straw Wars: Plastic Reduction – a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …