Recent Ipsos Earth Day data found that concern over climate change is still high globally, despite attention being focused on the more urgent crisis at hand.
This new whitepaper from Ipsos' Green Economy team examines the latest Ipsos quantitative and qualitative data on COVID-19 to see what can be learned from the current pandemic crisis – and our reaction to it – that can be transferable to the climate emergency.
Our expert authors bring together Ipsos’ cross-sector insight to highlight:
- The trajectory of climate crisis concern in the months preceding COVID-19
- Analogous learnings between both crises from experts from around the world
- The influence of the pandemic on public attitudes and behaviours around climate change
- Support for a greener economic transition following the pandemic
- Opportunities for key industry players moving forward
To complement this paper, please join us for our webinar on the same topic on Thursday 11 June at 15:30 (BST).
Climate Change: Britons still want government to prioritise environment over economy
Over half of Britons feel government should prioritise the environment over the economy in wake of the pandemic, even if this means slower economic growth or job loss. Britons are more likely to feel renewable energy and obliging owners to insulate their homes are very acceptable initiatives to reduce greenhouse emissions compared to the global average.