Political Attitudes in Great Britain, January 1997

MORI Political Monitor survey for The Times, including additional questions on Labour's readiness for government and the Conservative "New Labour, New Danger" campaigning slogan

MORI interviewed a representative quota sample of 1,707 adults aged 18+ at 166 sampling points across Great Britain. Fieldwork was conducted face-to-face on 24-28 January 1997, as part of MORI's regular Omnibus survey. Data are weighted to match the profile of the population.

Q1 How would you vote if there were a General Election tomorrow? IF UNDECIDED OR REFUSED AT Q1 Q2 Which party are you most inclined to support?

  %
Conservative 30
Labour 55
Liberal Democrats (Lib Dem) 11
Scottish/Welsh Nationalist 2
Green Party 1
Referendum Party 1
Other 1
Voting intention percentages exclude 6% undecided, 2% refused  and 9% would not vote

Q3 Are you satisfied or dissatisfied with the way the Government is running the country? Q4 Are you satisfied or dissatisfied with the way Mr Major is doing his job as Prime Minister? Q5 Are you satisfied or dissatisfied with the way Mr Blair is doing his job as Leader of the Labour Party? Q6 Are you satisfied or dissatisfied with the way Mr Ashdown is doing his job as Leader of the Liberal Democrats?

    Satisfied Dissatisfied Don't know
Government % 21 71 8
Major % 31 61 8
Blair % 50 32 18
Ashdown % 43 24 33

Q7 What would you say is the most important issue facing Britain today? Q8 What do you see as other important issues facing Britain today? UNPROMPTED ANSWERS

  Q7 Q7/8
  % %
AIDS * 1
Animal welfare * 1
Beef/BSE/Mad Cow Disease * 2
Common Market/EU/Europe/Single European Currency 18 29
Crime/law & order/violence/vandalism 6 22
Defence/foreign affairs * 2
Drug abuse 1 4
Economy/economic situation 8 19
Education/schools 12 43
Housing 2 9
Inflation/prices 1 3
Local government/council tax * 2
Morality/individual behaviour 1 5
National Health Service/Hospitals 16 49
Northern Ireland * 2
Nuclear power/fuels 0 *
Nuclear weapons/nuclear war/disarmament * 1
Pensions/social security 2 12
Pollution/environment 1 5
Pound/exchange rate/value of pound * 1
Privatisation * 2
Race relations/immigration/immigrants * 2
Scottish Assembly * *
Taxation 1 4
Trade unions/strikes 0 *
Unemployment/factory closure/lack of industry 18 36
Other 6 18
Don't know 5 4

Q9 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months?

  %
Improve 25
Stay the same 39
Get worse 25
Don't know 10

Q10 Which of these statements comes closest to your views of Mr Major? Q11 Which of these statements comes closest to your views of Mr Blair?

  Major Blair
  % %
I like him and I like his policies 19 35
I like him but I dislike his policies 32 18
I dislike him but I like his policies 8 13
I dislike him and I dislike his policies 32 22
No opinion 9 13
Total like him 51 53
Total dislike him 40 35
Net like him 11 18
Total like his policies 27 48
Total dislike his policies 64 40
Net like his policies -37 8

Q On balance do you agree or disagree with each of the following statements? Q12 "Labour is ready to form the next government"

  Dec 1994 Jan 1996 Jun 1996 Jan 1997
  % % % %
Agree 66 56 58 58
Disagree 25 33 32 32
No opinion 9 11 10 9
Net agree +41 +23 +26 +26

Q13 "Tony Blair is ready to be Prime Minister"

  Dec 1994 Jan 1996 Jun 1996 Jan 1997
  % % % %
Agree 59 54 56 54
Disagree 28 34 32 35
No opinion 14 12 12 10
Net agree +31 +20 +24 +19

Q14 As you may know, the Conservative Party is continuing its advertising campaign using the slogan "New Labour, New Danger" and that “It will all end in tears”. On balance has this campaign made you more favourable towards the Labour Party, less favourable towards the Labour Party, or has it made no difference? Q15 And on balance has this campaign made you more favourable towards the Conservative Party, less favourable towards the Conservative Party, or has it made no difference?

  Towards Labour Towards Conservatives
  All Ex-Con* New Lab* All Ex-Con* New Lab*
More favourable 14 13 24 2 0 0
Less favourable 5 6 1 32 37 46
Made no difference 77 76 71 62 58 50
Don't know 4 5 4 4 5 4
             
Net favourable +9 +8 +23 -30 -37 -46
*"Ex-Con": those who say they voted Conservative in 1992 but would vote for a different party if there were a general election tomorrow; "New Lab": those who would now vote Labour but voted for a different party in 1992

Q16 TO ALL GIVING A VOTING INTENTION AT Q1/Q2 If you were not to vote for the ... party, which party would you vote for instead? Base: All giving a voting intention (1,419)

  Con Lab Lib Dem
  % % %
Conservative - 8 27
Labour 14 - 41
Liberal Democrat 36 53 -
Scottish/Welsh Nationalist 1 4 1
Green 2 5 4
Referendum Party 3 2 3
Other 2 2 1
Would not vote 29 19 17
Undecided 10 5 7

Q17 From this card, can you tell me how likely you are to get along to vote in the General Election?

  %
Certain not to vote 8
Not very likely to vote 7
Quite likely to vote 11
Very likely to vote 15
Certain to vote 57
Don't know 2

Q18 Generally speaking, do you think of yourself as Conservative, Labour, Liberal Democrat, or what?

  %
Conservative 29
Labour 39
Liberal Democrat 10
Scottish/Welsh Nationalist 2
Green 1
Other 1
Don't know 4
None of these 13
Refused 2

Q19 Which party did you vote for at the last general election, in April 1992? If you are not sure, or did not vote, please say so.

  %
Conservative 31
Labour 31
Liberal Democrat 10
Scottish/Welsh Nationalist 2
Green 1
Other *
Did not vote 15
Too young 6
Can't remember 2
Refused 2

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