Ipsos
Insights Hub : Media & Brand communication

Insights Hub

Featured insights & publications

Polling Survey

Olivia Chow Maintains Mayoral Advantage Ahead of Toronto Election

Half (47%) of Torontonians believe Mayor Olivia Chow deserves re-election, increasing 5 points since last year, and her approval rating is holding steady at six in ten (59%). Mayor Chow currently holds a 15-point lead over chief rival Brad Bradford in the horserace, but one quarter of likely voters remain undecided.

09.23.26

Society Survey

Views of BC’s New-Vehicle Zero-Emission Sales Mandate

09.21.26

Society Survey

Gen Z Entrepreneurs Optimistic About Future of Business in Canada

09.21.26

Public Opinion Survey

Top Issues for British Columbians

09.18.26

Polling Survey

Housing Affordability Remains Key Issue for Municipal Voters Ahead of Election

09.16.26

BC’s Most Loved Brands 2026 were unveiled today with Save-On-Foods taking the #1 spot

Read Now

Canada’s Most Influential Brands of 2025 Share Insights

Watch Now

What the Future: Family

Read Now

All content

Society Survey

BC Conservative Support Scatters Under Kerry-Lynne Findlay

BC Conservatives (35%, down 8-points from 2024 Election) Trail BC NDP (45%, unchanged) by 10-points. Nearly Half (46%) of BC Voters Have an Unfavourable Impression of New BC Conservative Leader Kerry-Lynne Findlay (vs. 17% Favourable).

09.15.26
Consumer Behavior Publication

Beyond Value: Are Consumers and Investors Using Their Wallets to Drive Change?

Consumers increasingly use everyday purchases to express their values, but become far more cautious when financial returns are at stake. The bigger divide is not between Canada and the U.S., but between generations. Read our latest Endurance Economy commentary.

09.11.26
Economy Publication

Endurance Economy Insights Hub

Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.

09.10.26
Public Health Survey

Kidney Health Awareness Showing Improvement

Despite significant improvements from 2024, nearly half of Canadians (47%) remain uncertain about their kidney disease risk.

09.03.26
Food & Beverage Publication

Food for Thought: Recent shifts identify new opportunities

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.

09.03.26
Ipsos i3 – Inform, Innovate, Inspire

Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
Subscribe

Quick access by topics

Brands Publication

Creativity Over Clicks: Ipsos Retail Media Report

An extensive study revealing how high-quality creative drives upper-funnel growth, converts undecided shoppers, and builds long-term brand equity beyond the initial click.

09.01.26
Consumers Publication

The Long Inflation Impact of the Middle East Conflict: Marketer's Inflation Playbook

The headlines may move on, but inflation won't. Discover why the economic effects of the Middle East conflict could continue reshaping consumer behaviour, pricing pressures, and brand growth strategies well into 2027 and beyond.

09.01.26
Public Opinion Survey

Canadians Confident Their Political Leaders Can Manage Trump

But Relationship With U.S. Badly Damaged

08.30.26
Public Opinion Survey

Liberal Lead Holds Through Rupture With U.S. On Trade

A Majority Support Canada’s Government Walking Away

08.29.26
Politics Survey

Canadians Support A Robust Response To U.S. Tariffs

Canadians Support COVID-Style Program To Protect Workers

08.29.26
Climate change Publication

What will be the legacy of the hottest summer on record?

Ipsos experts explore how record-breaking heat and extreme weather are bringing climate change closer to home. Find out more with a 3-minute read or a 10-minute watch.

08.28.26