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What Are the Consumer Trends Shaping the Future of Alcohol in 2026?
New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.
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Ipsos i3 – Inform, Innovate, Inspire
Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
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