Insights Hub

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• Trends & Prospective Survey

  Nine in Ten (90%) Canadians Intend to Spend Same (53%) or
  Less (37%) on Holidays than One Year Ago

  Two in Three (66%) Say their Debt Level is Unimproved from a Year Ago

  11.12.15
• Trends & Prospective Survey

  One in Ten (9%) Canadians Do Not Have Internet Access at Home

  Relevance (49%) Trumps Cost (30%), As Main Reason for Canadians Not Subscribing to
  Internet at Home

  11.12.15
• Public Opinion Publication

  Public Perspectives: Participation in the Digital Economy

  December 2015

  08.12.15
• Advertising Publication

  Capturing Cool in Western Canada

  Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.

  02.12.15
• Public Opinion Publication

  Unhealthy Foods: More Nudging or Mandating

  by Mike Colledge

  02.12.15

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

• Marketing Publication

  Putting It All On The Table

  As the world continues to evolve, so do our eating habits. A surge of new trends--from shrinking household sizes, to a focus on convenience and wellness, to widespread access to information--are impacting who we eat with, what we consume, when and where we eat, and of course, why we eat what we do.

  02.12.15
• Trends & Prospective Survey

  The `Perils' of Perceptions: Canadians May Not Know Canada As Well As they Think They Do

  Estimates of Percentage of Wealth the 1% Hold, Number of Immigrants and Atheists in Canada Radically Out of Step with Reality

  02.12.15
• Trends & Prospective Survey

  A Majority (59%) of Canadians Prefer to Receive a Charitable Gift over a Traditional Gift

  Three Quarters (73%) of Canadians Like the Convenience of Buying Gifts Online

  01.12.15
• Trends & Prospective Survey

  Organ Donation Presumed Consent Report

  01.12.15
• Consumer Behavior Survey

  Over Half (55%) of Online Canadians Use Their Mobile Device to Comparison Shop While In-Store

  New Ipsos Study Reveals are Increasingly Comfortable With Making Purchases on Their Mobile Device

  30.11.15
• Public Opinion Publication

  Public Perspectives: Climate Change on the National and Global Issue Agenda

  November 2015

  24.11.15