Insights Hub

All content

• Trends & Prospective Survey

  Marketers Take Note: Live TV the Main Course in Canadian Media Diet

  Canadians Primarily Interact With Media by Watching, More than Reading, Listening, Gaming, Browsing or Social Networking

  02.17.15
• Market Research Survey

  Keeping a Steady Income a Source of Financial Stress for 45% of Canadians

  One Quarter (25%) of Working Canadians Don't Feel Secure in their Job

  02.16.15
• Market Research Survey

  Support for Airstrike Mission Against ISIS
  Rises to 76% (up 12 points since start of mission);
  Majority (83%) Believes it's a Combat Mission

  Seven in Ten (69%) Support the Use of Canadian Forces on the Ground in a Combat Mission against ISIS in Iraq

  02.14.15
• Consumer Behavior Survey

  Four in Five Canadians (80%) See the Internet as an Important Way for Older Canadians to Stay Connected

  02.12.15
• EFM Publication

  Enterprise Feedback Management (EFM)

  Customers across all categories now look for a personalized experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.

  02.10.15

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

• Media Measurement Publication

  MediaCell

  MediaCell is a versatile solution with a number of potential applications.

  02.10.15
• Economy Survey

  Only One Half (48%) of Canadians are
  Saving for their Retirement

  Keeping a Steady Income (45%), Saving for Retirement (40%)
  Top Sources of Financial Stress

  02.10.15
• User Experience Publication

  Usability Tests

  The general objective is to check a website or a mobile app by analyzing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analyzed.

  02.09.15
• Innovation Publication

  Workshops

  Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.

  02.09.15
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  Insight Cloud Publication

  Insight Cloud

  Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.

  02.09.15
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  Mobile Publication

  AppLife

  Applife is Ipsos proprietary app using mobile for qualitative research.

  02.09.15