Search
-
While National Polls Paint Close Race Among Tories (35%), Grits (33%) and NDP (25%), Top Lines May be Deceiving with Bottom Line found in Regions
CPC Leads in BC, Alberta, Saskatchewan/Manitoba and Ontario
NDP Leads in Quebec
Liberals Only Lead in Atlantic Canada -
Three Quarters of Canadians (74%) Believe 100th Anniversary of Vimy Ridge in 2017 Should Be One of Canada's Most Important Celebrations During Sesquicentennial
Majority (51%) of Canadians Support Changing the Name of
$20 Bill to a "Vimy" -
To Tell the Truth: Only Half (49%) of Canadians are Always Truthful About Their Financial Situation; Others Tell `White Lies' (45%), or Blatantly Lie (6%)
Protecting Loved Ones (36%) Biggest Reason for Withholding Financial Truth
-
Grits (34%) and Tories (33%) Once Again Locked in Tie, NDP (23%) Steady
Ontario a Dead Heat Between Liberals (37%) and Conservatives (37%);
Quebec a 3-Way Race: Liberals (31%), NDP (27%), Bloc (26%) -
One in Ten (8%) Women in Canada Has Worked in a "Sexually Exploitative" Work Environment
3% Have Been Sexually Assaulted at Work or by a Colleague;
2% Physically Assaulted -
Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
-
ICA and Ipsos Reid Announce Top 10 Most Influential Brands in Canada
Google Retains Top Spot for Third Year; Samsung Enters Top Ten, New Brands on Fire