Consumer Behavior

Please join Ipsos’ Sean Simpson to hear the latest insights from Allianz Partners USA’s 14th annual Vacation Confidence Index.

Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.

Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.

Two-Thirds (63%) Say Increased Food Costs will Negatively Impact Quality of Life; Households to Spend Less on Socializing, Delay Large Purchases to Cope

Social intelligence requires more than just software. Here’s what you can expect.

Two in Three (67%) Canadians Agree that Owning a Home is Only for the Rich

To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.

In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.

Rising Cost of Living Further Stretches Households; Nearly Half (47%) Believe Feeding Family Has Become Less Affordable in Past Year