Consumer Behavior


Consumer Behavior Publication

Exploring the CBD Drinks Market

Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.
Innovation Publication

Connected CPG: Winning formula in the tech-accelerated age

Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.
Economy Survey

Amid Record Inflation, Eight in Ten (83%) Canadians Expect Large Increases in the Cost of Food

Two-Thirds (63%) Say Increased Food Costs will Negatively Impact Quality of Life; Households to Spend Less on Socializing, Delay Large Purchases to Cope
Social Media Publication

Four things to consider when starting a social intelligence program

Social intelligence requires more than just software. Here’s what you can expect.
Economy Survey

Six in Ten (63%) Canadians Who Don’t Own a Home Have “Given Up” on Ever Owning One

Two in Three (67%) Canadians Agree that Owning a Home is Only for the Rich
Consumer Behavior Publication

How social insights help fashion brands stay on trend

To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
Consumer Behavior Publication

Innovation in Inflationary Times

In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.

Over Half (55%, +3) of Canadians Concerned about Impact of Rising Interest Rates on Financial Situation

Rising Cost of Living Further Stretches Households; Nearly Half (47%) Believe Feeding Family Has Become Less Affordable in Past Year

MNP Debt Index Reaches Lowest Level Recorded, Weighed Down by Concerns over Omicron, Renewed Lockdowns, Rising Inflation

Canadian Households Show Weakened Optimism in Financial Future, Even If Financial Situation Unchanged Over Past Few Months