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Consumer Behavior

Consumer Behavior Publication

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.

07.24.26

Financial Security Survey

Angst Over Jobs, Debt, Finances Causes MNP Debt Index to Drop to Lowest Level Ever Recorded

1 in 3 (34%, +7) Canadians Worry They or Someone in Their Family Could Lose Their Job

03.30.20

Market Research Publication

Innovating in challenging times: Research during COVID-19

Doing research during a crisis allows businesses to better predict and prepare for what to do next.

03.24.20

Healthcare Event

[WEBINAR] COVID-19: Ask Me Anything

Canadians are worried. They believe that the Covid-19 pandemic poses a threat to the country, their personal finances, and their health.

03.12.20

Public Health Survey

Eight in 10 (78%) Canadians Willing (45% Very/34% Somewhat) to Have Technology Installed in Vehicle to Prevent Impaired Driving

Older Canadians Most Positive among Age Groups; Quebecers Most Hesitant among Provinces

02.06.20

Shopper Publication

The Evolution of Shopper Behaviour

Updated for 2020, we explore five changes the world of retail to help brands better connect with shoppers in the moments that matter most.

01.29.20

Consumers Publication

Renovation of Consumption Routines: Investing for Future Growth

Listen in as we share highlights from this year’s Canadian Consumption Habits and Attitudinal Trends study.

01.29.20

Financial Security Survey

Three in 10 (29%) Canadians Already Insolvent; Cannot Pay All Their Monthly Bills

In Face of Economic Uncertainty, MNP Debt Index Matches Lowest Level Recorded

01.22.20

Economy Publication

2020 Outlook: It’s About (More Than) the Economy

Context is everything. So how did Ipsos Context (a data-driven advisory service) predictions for 2019 match up with the year’s events? What’s ahead for 2020?

12.17.19

Science Publication

Personalized Marketing With Behavioral Science

We use behavioral science to help clients accomplish three things. Find out what they are.

12.16.19

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