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Consumer Behavior

Beyond Value: Are Consumers and Investors Using Their Wallets to Drive Change?
Consumer Behavior Publication

Beyond Value: Are Consumers and Investors Using Their Wallets to Drive Change?

Consumers increasingly use everyday purchases to express their values, but become far more cautious when financial returns are at stake. The bigger divide is not between Canada and the U.S., but between generations. Read our latest Endurance Economy commentary.
innovation
Market Research Publication

Innovating in challenging times: Research during COVID-19

Doing research during a crisis allows businesses to better predict and prepare for what to do next.
coronavirus
Healthcare Event

[WEBINAR] COVID-19: Ask Me Anything

Canadians are worried.  They believe that the Covid-19 pandemic poses a threat to the country, their personal finances, and their health.
Man behind steering wheel
Public Health Survey

Eight in 10 (78%) Canadians Willing (45% Very/34% Somewhat) to Have Technology Installed in Vehicle to Prevent Impaired Driving

Older Canadians Most Positive among Age Groups; Quebecers Most Hesitant among Provinces
e commerce
Shopper Publication

The Evolution of Shopper Behaviour

Updated for 2020, we explore five changes the world of retail to help brands better connect with shoppers in the moments that matter most.
consumption trends
Consumers Publication

Renovation of Consumption Routines: Investing for Future Growth

Listen in as we share highlights from this year’s Canadian Consumption Habits and Attitudinal Trends study.
Old cash register
Financial Security Survey

Three in 10 (29%) Canadians Already Insolvent; Cannot Pay All Their Monthly Bills

In Face of Economic Uncertainty, MNP Debt Index Matches Lowest Level Recorded
more than an economy
Economy Publication

2020 Outlook: It’s About (More Than) the Economy

Context is everything. So how did Ipsos Context (a data-driven advisory service) predictions for 2019 match up with the year’s events? What’s ahead for 2020?
marketing
Science Publication

Personalized Marketing With Behavioral Science

We use behavioral science to help clients accomplish three things. Find out what they are.
consumption trends
Consumption Event

[WEBINAR] Renovation of Consumption Routines: Investing for Future Growth

Join Ipsos for a complimentary live webcast for insights gleaned from CHATS, our annual study of Canadian Consumption Habits and Attitudinal Trends. Please note, this session will not be recorded, or available after this date. Don’t miss out!
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