Consumer Behavior


Healthcare Event

[WEBINAR] COVID-19: Ask Me Anything

Canadians are worried.  They believe that the Covid-19 pandemic poses a threat to the country, their personal finances, and their health.
Public Health Survey

Eight in 10 (78%) Canadians Willing (45% Very/34% Somewhat) to Have Technology Installed in Vehicle to Prevent Impaired Driving

Older Canadians Most Positive among Age Groups; Quebecers Most Hesitant among Provinces
Shopper Publication

The Evolution of Shopper Behaviour

Updated for 2020, we explore five changes the world of retail to help brands better connect with shoppers in the moments that matter most.
Consumers Publication

Renovation of Consumption Routines: Investing for Future Growth

Listen in as we share highlights from this year’s Canadian Consumption Habits and Attitudinal Trends study.

Three in 10 (29%) Canadians Already Insolvent; Cannot Pay All Their Monthly Bills

In Face of Economic Uncertainty, MNP Debt Index Matches Lowest Level Recorded
Economy Publication

2020 Outlook: It’s About (More Than) the Economy

Context is everything. So how did Ipsos Context (a data-driven advisory service) predictions for 2019 match up with the year’s events? What’s ahead for 2020?
Science Publication

Personalized Marketing With Behavioral Science

We use behavioral science to help clients accomplish three things. Find out what they are.
Consumption Event

[WEBINAR] Renovation of Consumption Routines: Investing for Future Growth

Join Ipsos for a complimentary live webcast for insights gleaned from CHATS, our annual study of Canadian Consumption Habits and Attitudinal Trends. Please note, this session will not be recorded, or available after this date. Don’t miss out!
Consumer Behavior Publication

Measure, Manage & Improve Your Retail Performance

Watch our on demand webinar featuring case studies demonstrating the power of measuring customer behavior and journey mapping, traffic counting and queue management.