Open Banking may deliver the envisaged sea change in the financial services sector, but trust will be a big factor in determining who will take advantage of the opportunities. Here, Paul Stamper explains why traditional banks might be best placed, and what the new players can do to compete with them.
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
Insight
This newsletter gathers the highlighted papers and reports of the month.
Ipsos Business Consulting engaged as Industry Consultant by EDICO Holdings Limited for its listing on the GEM Board of the Hong Kong Stock Exchange (stock code: 8450.HK) on Feb 2, 2018.
The average global economic assessment of national economies surveyed in 28 countries is up three points this wave with 49% of global citizens rating their national economies as ‘good’.
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Ipsos Encyclopedia - Mobile Advertising
Mobile advertising is any form of advertising delivered to a mobile device. While this can include SMS, email etc. it's more typically thought of as advertising delivered in mobile web browsers or mobile apps.
Brand Value Creator (BVC) helps you understand how to grow brands and how people make choices. Watch Paul's story as he decides which chocolate to buy:
