Ipsos Media Atlas study reveals the latest newspaper landscape in Hong Kong: With the decline in readership of print dailies (from 76% in 2006 to 69% in 2012), digital opens up a new market.
Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase.
Over the past 7 years, Media Atlas has looked at many groups and sectors of the Hong Kong population. This year, we focus on the poorest 20% of the Hong Kong population.
Insight
This newsletter gathers the highlighted papers and reports of the month.
ViewsCast™ is an automated customer feedback system that uses a combination of IVR˚, SMS, online, and mobile interviews to capture the Voice of the Customer about their latest experience.
According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.
Following a better-than-expected year, marketers are more optimistic, but will place greater emphasis on growing brand loyalty, integrated campaigns, ROI and overall effectiveness.
