Following a better-than-expected year, marketers are more optimistic, but will place greater emphasis on growing brand loyalty, integrated campaigns, ROI and overall effectiveness.
Contact Centres are one of the most important and heavily used customer touchpoints within many organisations. They do however, often have a negative reputation and are often thought to have some serious issues attached to them.
As the digital age has been radically changing the access to information and behaviours of people around the world, Ipsos Healthcare and Ruder Finn Asia Health & Wellness jointly conducted a survey in the last quarter of 2012 to examine how physicians’ online behaviour in the use of digital and social media channels has been transformed.
The survey of more than 500 Hong Kong customers aged between 15 and 59 was conducted between November 19 and December 7, 2012 by research company Ipsos.
Whilst social media has won a huge following of connected consumers in recent years, there has been a lot of discussion about how marketers should respond.
