ViewsCast™ is an automated customer feedback system that uses a combination of IVR˚, SMS, online, and mobile interviews to capture the Voice of the Customer about their latest experience.
According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.
Following a better-than-expected year, marketers are more optimistic, but will place greater emphasis on growing brand loyalty, integrated campaigns, ROI and overall effectiveness.
Insight
This newsletter gathers the highlighted papers and reports of the month.
Contact Centres are one of the most important and heavily used customer touchpoints within many organisations. They do however, often have a negative reputation and are often thought to have some serious issues attached to them.
As the digital age has been radically changing the access to information and behaviours of people around the world, Ipsos Healthcare and Ruder Finn Asia Health & Wellness jointly conducted a survey in the last quarter of 2012 to examine how physicians’ online behaviour in the use of digital and social media channels has been transformed.
