Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies but also adopting a different orientation to engage and interact with patients on an unprecedented scale.
Ipsos Media Atlas study reveals the latest newspaper landscape in Hong Kong: With the decline in readership of print dailies (from 76% in 2006 to 69% in 2012), digital opens up a new market.
Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase.
Insight
This newsletter gathers the highlighted papers and reports of the month.
Over the past 7 years, Media Atlas has looked at many groups and sectors of the Hong Kong population. This year, we focus on the poorest 20% of the Hong Kong population.
ViewsCast™ is an automated customer feedback system that uses a combination of IVR˚, SMS, online, and mobile interviews to capture the Voice of the Customer about their latest experience.
According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.
