Insight Hub

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  Happiness Survey

  In the oyster of happiness – Ipsos annual Happiness Monitor reveals what makes Indians happy – on International Day of Happiness 2025

  March 20th marks the International Day of Happiness when citizens across the world celebrate happiness as the fundamental human goal. And to make happiness all pervasive, this year’s theme is about fostering the spirit of, Caring and Sharing. And to see how India is doing on happiness and has done in the last one year, we aggregated the happiness scores for the past one year.

  21.03.25
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  Happiness Publication

  Happiness in a Complex World

  Happiness in a Complex World

  19.03.25
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  automotive Publication

  Reimagining Vehicles Beyond Mobility Solutions

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  18.03.25
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  automotive Publication

  Navigating the Shifting Terrain: Innovation Strategies for OEM Success in India's Dynamic Car Market

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  18.03.25
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  automotive Publication

  Bharat Mobility Auto Expo 2025: From A Researcher’s Eye

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  18.03.25

• Our Newsletters

  Understanding Asia is Ipsos’ monthly client newsletter bringing together insight, thought leadership and regional perspectives on the people, societies, markets and consumer behaviours shaping Asia. Each edition highlights key market signals, Ipsos expertise and timely issues to help clients better understand the region and navigate a fast shifting, future ready Asia.

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  automotive Publication

  Future of Entry Segment across Categories

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  18.03.25
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  Society Publication

  SOWING THE SEEDS OF GROWTH: AN OUTLOOK ON INDIA’S PLANT-BASED FOODS SECTOR

  This report offers a deep dive into the plant-based foods industry, both globally and in India. Insights from conversations with industry experts, consumer research, and market data have been synthesized to provide a comprehensive view of this rapidly evolving sector.

  13.03.25
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  Trends & perspectives Survey

  PM displays strong performance in his approval rating, with women rating him higher than men: Ipsos IndiaBus PM’s Approval Rating

  Regional approval rating differences widening – esp. between north and south

  13.03.25
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  Artificial Intelligence Publication

  Ipsos announces India launch of Creative|Spark AI, an ad testing solution generating actionable insights within minutes

  Creative|Spark AI is available in India with immediate effect and across 24 of Ipsos’ 90 markets; and in the five APAC markets of Australia, India, Japan, South Korea and Vietnam - as self-service on the Ipsos Digital platform or through full service with Ipsos' Creative Excellence teams. Additional markets will be deployed throughout 2025.

  11.03.25
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  Consumer Confidence Survey

  India ranks 3rd in consumer sentiment among 29 nations, despite consumer sentiment weakening in February 2025: LSEG-Ipsos PCSI India

  These findings are based on data from a monthly 29-country survey conducted by Ipsos on its Global Advisor online survey platform and, in India, on its IndiaBus platform. They are first reported each month by LSEG as the Primary Consumer Sentiment Index (PCSI).

  08.03.25
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  Women Survey

  Indians among world’s most progressive on gender equality and unbiased views toward gender stereotypes: Ipsos IWD 2025 Global Survey

  Ipsos interviewed 24,269 people online between December 20, 2024 and January 3, 2025 in 30 countries

  08.03.25