Insight Hub

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  Survey

  Our misperceptions about crime and violence, sex, climate change, the economy and other key issues

  Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.

  07.12.18
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  Public opinion Survey

  Ipsos India boosts leadership team in Public Affairs with senior level hiring

  Hiring in sync with Ipsos’ positioning of domain expertise and client centricity
  
  

  06.12.18
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  Business Survey

  Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

  Both, working in conjunction and even competing
  Almost half of Indians polled commend government for encouraging entrepreneurship
  

  04.12.18
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  Digital Publication

  The Behavioural Science of CPG: Disrupting the customer experience

  One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

  30.11.18
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  Curation Publication

  Human Curation in an AI world

  Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
  

  29.11.18

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Public opinion Survey

  Consumer Confidence surges in November: Thomson Reuters-Ipsos PCSI Survey

  According to the Thomson Reuters-Ipsos Primary Consumer Sentiment (Consumer Confidence) Index (PCSI), consumer confidence in India has moved up 3.1 percentage points, over previous month. Last month consumer sentiment had fallen drastically.

  26.11.18
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  Usage & Attitude Publication

  Cognitive Battlefield Part II: A framework for packaging information

  Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.

  19.11.18
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  Insights Survey

  Spotlight: Saudi Arabia Travelers Report

  As part of the Spotlight Series, the Saudi Arabia Travelers Report reveals the residents' travel habits

  14.11.18
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  Social Media Publication

  Black Friday: Shifting its Centre of Gravity

  Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?

  08.11.18
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  Business Survey

  Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges

  Across 24 countries, 28% of adults have started a business and 9% have started a charity of community group.

  05.11.18
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  Connected Health Publication

  Connected Health Trends 2018

  Connected Health: moving in the right direction.

  31.10.18