Consumer Behaviour

Inclusivity special.

The Ipsos India Knowledge Review in its 2022 edition tackles the multidimensional and complex challenge of Inclusivity.

3 in 4 urban Indian soccer enthusiasts intend watching the FIFA World Cup 2022 (they are aware of FIFA & follow soccer) - Ipsos global attitudes towards the FIFA World Cup 2022 in Qatar;
FIFA World Cup 2022 kicks off in Qatar from November 20th to 18th December

7 in 10 urban Indians (72%) endorse government spending on subsidies to make environment friendly technologies cheaper (solar panels, electric vehicles): Ipsos Global Views on Sustainability for COP 27 Summit;

1 in 2 urban Indians put onus on govt to educate citizens on climate change actions

Personal finances and investments see a healthy rebound

In conversation with Prasad Sangameshwaran, editor, ETBrandEquity.com.

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

7 in 10 urban Indians think about their mental wellbeing often: Ipsos Global Mental Health Survey 2022
Mental Health issues have been impacting daily lives of urban Indians

69% Indian citizens excited about splurging this festival season: Ipsos IndiaBus Festival Outlook 2022;
1 in 2 will spend more, over last year

Manageable now; harder times predicted ahead: Ipsos Inflation Monitor 2022 ;
2 in 3 urban Indians optimistic of improved standard of living & incomes, even in tough times ;
Urban Indians to cutback on discretionary spends if going gets tough