Consumer Behaviour

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

7 in 10 urban Indians think about their mental wellbeing often: Ipsos Global Mental Health Survey 2022
Mental Health issues have been impacting daily lives of urban Indians

69% Indian citizens excited about splurging this festival season: Ipsos IndiaBus Festival Outlook 2022;
1 in 2 will spend more, over last year

Manageable now; harder times predicted ahead: Ipsos Inflation Monitor 2022 ;
2 in 3 urban Indians optimistic of improved standard of living & incomes, even in tough times ;
Urban Indians to cutback on discretionary spends if going gets tough

Only 1 in 2 Indian Citizens Happy: Ipsos IndiaBus Happiness Monitor;
Ipsos India launches monthly Happiness Monitor;
west India is the happiest;
financial conditions, macro country level and global issues biggest dampeners to happiness; family, friends biggest contributors to happiness

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

7 in 10 urban Indians comfortable about traveling: Ipsos India UrbanBus Survey
Health, safety and security, cleanliness and hygiene remain concerns around travel

These were the findings of Ipsos Essentials, monitoring the new rules of engagement of people across the globe and the resulting impact on state of mind, state of wallet and future intentions in the 16 countries of Australia, Brazil, Canada, China, France, Germany, Italy, Mexico, Spain, India, Japan, Russia, South Africa, South Korea, the UK and the US and a sample size of 16,000 respondents.

Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.