Consumer Behaviour

Personal finances and investments see a healthy rebound

In conversation with Prasad Sangameshwaran, editor, ETBrandEquity.com.

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

7 in 10 urban Indians think about their mental wellbeing often: Ipsos Global Mental Health Survey 2022
Mental Health issues have been impacting daily lives of urban Indians

69% Indian citizens excited about splurging this festival season: Ipsos IndiaBus Festival Outlook 2022;
1 in 2 will spend more, over last year

Manageable now; harder times predicted ahead: Ipsos Inflation Monitor 2022 ;
2 in 3 urban Indians optimistic of improved standard of living & incomes, even in tough times ;
Urban Indians to cutback on discretionary spends if going gets tough

Only 1 in 2 Indian Citizens Happy: Ipsos IndiaBus Happiness Monitor;
Ipsos India launches monthly Happiness Monitor;
west India is the happiest;
financial conditions, macro country level and global issues biggest dampeners to happiness; family, friends biggest contributors to happiness

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

7 in 10 urban Indians comfortable about traveling: Ipsos India UrbanBus Survey
Health, safety and security, cleanliness and hygiene remain concerns around travel