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Consumer Behaviour

What are gen AI models saying about your brand.?
Artificial Intelligence News

Unlock your Brand's AI visibility with Ipsos Synthesio's GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
Ipsos IndiaBus Happiness Monitor
Consumer Behaviour Survey

Only 1 in 2 Indian Citizens Happy: Ipsos IndiaBus Happiness Monitor

Only 1 in 2 Indian Citizens Happy: Ipsos IndiaBus Happiness Monitor;
Ipsos India launches monthly Happiness Monitor;
west India is the happiest;
financial conditions, macro country level and global issues biggest dampeners to happiness; family, friends biggest contributors to happiness
Ipsos | Synthesio | Social Listening | Beauty | Skincare
cosmetics Publication

What Consumers Are Saying About the Celebrity-Owned Cosmetics Market

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
Ipsos Travel India UrbanBus Survey
travel Survey

7 in 10 urban Indians comfortable about traveling: Ipsos India UrbanBus Survey

7 in 10 urban Indians comfortable about traveling: Ipsos India UrbanBus Survey
Health, safety and security, cleanliness and hygiene remain concerns around travel
Ipsos Essentials
Consumers Survey

Double whammy of Covid19 pandemic and inflation impacting lives of Indian consumers most: Ipsos Essentials

These were the findings of Ipsos Essentials, monitoring the new rules of engagement of people across the globe and the resulting impact on state of mind, state of wallet and future intentions in the 16 countries of Australia, Brazil, Canada, China, France, Germany, Italy, Mexico, Spain, India, Japan, Russia, South Africa, South Korea, the UK and the US and a sample size of 16,000 respondents.
Ipsos | One Mind, Many Truth | Podcast | Ben Page
Customer Insights Publication

One Mind, Many Truths - A Podcast with Ben Page

Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.
Refinitiv-Ipsos India PCSI May 2022
Consumer Confidence Survey

Consumer Sentiment continues downward slide in May, after April’s dip: Refinitiv-Ipsos India PCSI

Consumer Sentiment continues downward slide in May, after April’s dip: Refinitiv-Ipsos India PCSI
Sentiment down for personal finances, investments and personal finances. No change in sentiment for economy
Ipsos Essentials April 2022
Consumption Survey

3 headed monster upsetting world mental peace: Ipsos Essentials April 2022

3 headed monster upsetting world mental peace - COVID 19 for Indians & Chinese most; Inflation for most global markets & Conflict in Ukraine for Germany and Italy: Ipsos Essentials April 2022
Consumer sentiment downbeat
Consumer Confidence Survey

Consumer Sentiment weakens in April 2022: Refinitiv-Ipsos India PCSI

Consumer Sentiment weakens in April 2022: Refinitiv-Ipsos India PCSI
Sentiment downbeat for jobs, personal finances, investments for the future & economy
Ipsos Earth Day 2022 Survey
Climate change Survey

Personal actions on World Earth Day - 2 in 3 Urban Indians will avoid products with excess packaging: Ipsos Global Earth Day 2022 Survey

Personal actions on World Earth Day - 2 in 3 Urban Indians will avoid products with excess packaging: Ipsos Global Earth Day 2022 Survey.
Ditto for global citizens. They too want to avoid products with excessive packaging.
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