Consumer Behaviour


Consumption Survey

69% Indian citizens excited about splurging this festival season: Ipsos IndiaBus Festival Outlook 2022

69% Indian citizens excited about splurging this festival season: Ipsos IndiaBus Festival Outlook 2022;
1 in 2 will spend more, over last year

Manageable now; harder times predicted ahead: Ipsos Inflation Monitor 2022

Manageable now; harder times predicted ahead: Ipsos Inflation Monitor 2022 ;
2 in 3 urban Indians optimistic of improved standard of living & incomes, even in tough times ;
Urban Indians to cutback on discretionary spends if going gets tough

Only 1 in 2 Indian Citizens Happy: Ipsos IndiaBus Happiness Monitor

Only 1 in 2 Indian Citizens Happy: Ipsos IndiaBus Happiness Monitor;
Ipsos India launches monthly Happiness Monitor;
west India is the happiest;
financial conditions, macro country level and global issues biggest dampeners to happiness; family, friends biggest contributors to happiness
cosmetics Publication

What Consumers Are Saying About the Celebrity-Owned Cosmetics Market

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
travel Survey

7 in 10 urban Indians comfortable about traveling: Ipsos India UrbanBus Survey

7 in 10 urban Indians comfortable about traveling: Ipsos India UrbanBus Survey
Health, safety and security, cleanliness and hygiene remain concerns around travel
Consumers Survey

Double whammy of Covid19 pandemic and inflation impacting lives of Indian consumers most: Ipsos Essentials

These were the findings of Ipsos Essentials, monitoring the new rules of engagement of people across the globe and the resulting impact on state of mind, state of wallet and future intentions in the 16 countries of Australia, Brazil, Canada, China, France, Germany, Italy, Mexico, Spain, India, Japan, Russia, South Africa, South Korea, the UK and the US and a sample size of 16,000 respondents.
Customer Insights Publication

One Mind, Many Truths - A Podcast with Ben Page

Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.

Consumer Sentiment continues downward slide in May, after April’s dip: Refinitiv-Ipsos India PCSI

Consumer Sentiment continues downward slide in May, after April’s dip: Refinitiv-Ipsos India PCSI
Sentiment down for personal finances, investments and personal finances. No change in sentiment for economy
Consumption Survey

3 headed monster upsetting world mental peace: Ipsos Essentials April 2022

3 headed monster upsetting world mental peace - COVID 19 for Indians & Chinese most; Inflation for most global markets & Conflict in Ukraine for Germany and Italy: Ipsos Essentials April 2022