Consumer Behaviour

Urban Indians hold conservative views on Abortion – 39% say abortion should be permitted whenever a woman wants it; 1 in 4 say abortion be permitted only in certain circumstances.
27-country survey finds nearly half say abortion should be permitted whenever a woman wants one, and one quarter say it should be allowed only in certain circumstances

Coronavirus and Unemployment top local & global worries: Ipsos What Worries the World global monthly survey, August 2021

Consumer Confidence for Urban Indians has surged by a robust 2.9 percentage points in August 2021 over the previous month, according to the monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI).

Hybrid Work Mode the way forward? 57% Urban Indians expect their employers to support a more flexible work situation in the future: Ipsos Essentials Study; 4 in 10 like the flexibility at work now, though 4 in 10 want to work more outside of home

Consumer Confidence inches up by 1.1 percentage points in July 2021: Refinitiv-Ipsos India monthly PCSI; Sentiment upbeat for personal finances and investments. Downbeat for jobs and the economy.

84% Urban Indians want products using scarce natural resources to be taxed more, even if it ramps up the price and they’ve to pay more: WEF-Ipsos global survey;
3 in 4 Urban Indians also support labeling on products to include mention of usage of scarce natural resources

Consumer Confidence for urban Indians has shown mild recovery in June 2021 with a slight uptick of 1.4 percentage points, over the previous month, according to the monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI).

Global and local parents eager for vaccine for kids: Ipsos Essentials;
4 in 5 Urban Indians fear outbreak of another wave of COVID19 infections

Headache emerges top common health ailment among Urban Indians: Ipsos Consumer Health Monitor – OTC Quotient of Urban India
Eno most preferred OTC brand for gastric conditions; Zandu balm top choice among balms for headaches