Consumer Behaviour

Consumer Confidence for urban Indians has shown mild recovery in June 2021 with a slight uptick of 1.4 percentage points, over the previous month, according to the monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI).

Global and local parents eager for vaccine for kids: Ipsos Essentials;
4 in 5 Urban Indians fear outbreak of another wave of COVID19 infections

Headache emerges top common health ailment among Urban Indians: Ipsos Consumer Health Monitor – OTC Quotient of Urban India
Eno most preferred OTC brand for gastric conditions; Zandu balm top choice among balms for headaches

Consumer Confidence tumbles by 6.3 percentage points in May 2021, amid COVID 19 surge: Refinitiv-Ipsos monthly India PCSI;
Consumer Sentiment falls sharply across all 4 indices of jobs, personal finances, economy and investments for future

Urban Indians and Global Citizens hold Conflict responsible for people displacement in Circa 2020, while the culprit was Climate Change: Ipsos Perils of Perception Survey on Environment;
Indians get it most right about environment friendly diets

90% Urban Indians ready for the Vax Jab: Ipsos Essentials Global Fortnightly Survey;
75% Urban Indians worry about COVID19 & Health (highest globally);
The syndicated study is a storehouse of insights for marketers on impact on state of mind, state of wallet and future intentions

Consumer Confidence has weakened by 1.1 percentage points in April 2021 for India: Refinitiv-Ipsos monthly India PCSI;
Consumer Sentiment down across all 4 sub indices of jobs, personal finances, economy and investments for future

Ipsos India Knowledge Review 2021 is a compilation of thought pieces written by our experts across our service lines and functions. The theme for 2021 is CHANGE, and the articles provide a perspective on how people, culture and markets are changing and what this could mean for brands and businesses.

India takes top spot with 88% urban Indians claiming of being judged as parents; 8 in 10 global parents echo similar views of being judged; 35% urban Indian parents claimed their child was judged for his/ her looks (highest globally);
8 in 10 global citizens and urban Indians claim judging other parents.