Consumer Behaviour

6 in 10 Urban Indians & Global Citizens paid higher prices for essential commodities: Ipsos Inflation Survey;
Household expenses further likely to rise in the next 3 months

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

Organized Retail Landscape in COVID19 induced Renaissance
A POV by Abhishek Jha, Research Director, Mystery Shopping & Customer Experience, Ipsos India

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

The FOMO about D2C;
Authors - Geeta Lobo, Country Service Line Leader, Ipsos SIA (India) & Deepak H, Partner, Strategy 3, Ipsos India

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

Fallout of Pandemic – a more pragmatic consumer - a POV by Shiva Agarwal, Executive Director, Ipsos India.
The pandemic has surely driven home the need and the newfound pleasure in all things simple, natural and organic (no, not the corporate jargon organic!)

Consumer Confidence further improves in October; surges by 1.9 percentage points: Refinitiv-Ipsos India monthly PCSI;
Sentiment up for personal finances, investments for the future and economy; down for jobs