Consumer Behaviour

The FOMO about D2C;
Authors - Geeta Lobo, Country Service Line Leader, Ipsos SIA (India) & Deepak H, Partner, Strategy 3, Ipsos India

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

Fallout of Pandemic – a more pragmatic consumer - a POV by Shiva Agarwal, Executive Director, Ipsos India.
The pandemic has surely driven home the need and the newfound pleasure in all things simple, natural and organic (no, not the corporate jargon organic!)

Consumer Confidence further improves in October; surges by 1.9 percentage points: Refinitiv-Ipsos India monthly PCSI;
Sentiment up for personal finances, investments for the future and economy; down for jobs

Urban Indians hold conservative views on Abortion – 39% say abortion should be permitted whenever a woman wants it; 1 in 4 say abortion be permitted only in certain circumstances.
27-country survey finds nearly half say abortion should be permitted whenever a woman wants one, and one quarter say it should be allowed only in certain circumstances

Coronavirus and Unemployment top local & global worries: Ipsos What Worries the World global monthly survey, August 2021

Consumer Confidence for Urban Indians has surged by a robust 2.9 percentage points in August 2021 over the previous month, according to the monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI).

Hybrid Work Mode the way forward? 57% Urban Indians expect their employers to support a more flexible work situation in the future: Ipsos Essentials Study; 4 in 10 like the flexibility at work now, though 4 in 10 want to work more outside of home

Consumer Confidence inches up by 1.1 percentage points in July 2021: Refinitiv-Ipsos India monthly PCSI; Sentiment upbeat for personal finances and investments. Downbeat for jobs and the economy.