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INDIAN CONSUMER MARKET

Ipsos Cost of Living Monitor 2026
Global Advisor Survey

India Defies the Global Cost-of-Living Squeeze: Ipsos Cost of Living Monitor 2026

While households across many major economies grow increasingly concerned about the impact of rising costs on their finances and living standards, Indian consumers demonstrate a distinctive ability to navigate inflationary pressures while maintaining a positive outlook on their quality of life.
Ipsos crime, violence, law enforcement global study
Crime, Justice, Police Survey

1 in 4 Urban Indians report rise in crime and violence in their neighborhood in last 12 months: Views on Crime or Violence & Law Enforcement around the world – A 29 country Ipsos Global Advisor Study

3 in 5 Indians confident about law enforcement agencies in forestalling violent crimes from happening
Ipsos Global Religion 2023 Survey
INDIAN CONSUMER MARKET Survey

8 in 10 Urban Indians claim being comfortable around people of different faiths as them: Ipsos Global Religion 2023 Survey

India emerges one of the most religious countries with 81% believing in the existence of God or higher power; 83% believe being religious helps in overcoming crises.
Ipsos What Worries the World April 2023
What Worries the World Survey

India slips to 7th spot in optimism in April 2023

India slips to 7th spot in optimism in April 2023 (tied with Thailand) from 5th spot in March 2023 - Ipsos What Worries the World global monthly survey;
Polarized views around India moving in right direction Vs on wrong track;
Unemployment and Inflation continue to perturb urban Indians most.
Ipsos Global Happiness Survey 2023
INDIAN CONSUMER MARKET Survey

84% Urban Indians say they are happy; India ranks 4th in happiness among 32 countries: Ipsos Global Happiness Survey (Life Satisfaction across the world)

Personal relationships, knowledge, love, social status, being close to nature, fitness, economic health of country make Indians happy.
Middle class pleased
Public opinion Survey

1st Amrit Kaal Budget pleases 1 in 2 citizens – Ipsos IndiaBus Post Budget Survey

20% rated it as mediocre; 12% were undecided and 14% displeased
Ipsos Valentine's Day Survey
INDIAN CONSUMER MARKET Survey

Indians & Asians share great relationship with spouse/partner, feel loved, but satisfaction with romance lower - Ipsos Love Life Around the World Survey

Ipsos Global Advisor 32 country study for Valentine's Day
PM Modi
INDIAN CONSUMER MARKET Survey

PM Modi gets an overall approval rating of 60% in maiden survey on his performance – Ipsos IndiaBus Approval Ratings of the Modi govt.

Hits and misses of the Modi govt.
Consumer Sentiment further up
Consumer Confidence Survey

Consumer sentiment further improves in January 2023: Refinitiv-Ipsos monthly India PCSI

Sentiment up for jobs, personal finances and savings & investments; sentiment down for the economy
Predictions 2023
INDIAN CONSUMER MARKET Survey

81% Urban Indians predict Circa 2023 to be a better year vis-à-vis Circa 2022: Ipsos Global Advisor Predictions 2023

1 in 2 urban Indians pronounce 2022 a bad year for them & their family;
82% Indians fear parts of the country will become unlivable due to an extreme weather event;
71% urban Indians expect higher inflation in 2023; 65% expect war in Ukraine to end in 2023 (highest globally);
70% urban Indians predict no further Covid 19 lockdowns within the country;
Survey predicts about macro issues of Economy, World Security, Environment, Society & Technology
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