INDIAN CONSUMER MARKET

India slips to 7th spot in optimism in April 2023 (tied with Thailand) from 5th spot in March 2023 - Ipsos What Worries the World global monthly survey;
Polarized views around India moving in right direction Vs on wrong track;
Unemployment and Inflation continue to perturb urban Indians most.

Personal relationships, knowledge, love, social status, being close to nature, fitness, economic health of country make Indians happy.

20% rated it as mediocre; 12% were undecided and 14% displeased

Ipsos Global Advisor 32 country study for Valentine's Day

Hits and misses of the Modi govt.

Sentiment up for jobs, personal finances and savings & investments; sentiment down for the economy

1 in 2 urban Indians pronounce 2022 a bad year for them & their family;
82% Indians fear parts of the country will become unlivable due to an extreme weather event;
71% urban Indians expect higher inflation in 2023; 65% expect war in Ukraine to end in 2023 (highest globally);
70% urban Indians predict no further Covid 19 lockdowns within the country;
Survey predicts about macro issues of Economy, World Security, Environment, Society & Technology

7 in 10 urban Indians perceive businesses making excessive profits top cause of rising prices: Ipsos Global Inflation Monitor November 2022;
Urban Indians bracing for a tougher 2023 in short and long term due to Inflation;
2 in 3 urban Indians likely to scout for a new job with a different employer in 2023

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