The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
Brands need to connect with shoppers in the moments that matter most.
The definitive link between corporate reputation and better business efficiency.
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
Emerging trends, drivers of future life and consumption in North Africa and Middle-East.
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
The contribution of existing customers to brand growth.
Leveraging your distinctive brand identity to grow your brand.
We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.