Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
Emerging trends, drivers of future life and consumption in North Africa and Middle-East.
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
The contribution of existing customers to brand growth.
Leveraging your distinctive brand identity to grow your brand.
We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.