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Innovation & Knowledge : Consumer & Shopper

Innovation & Knowledge

Consumer & Shopper

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
21 October 2021
Consumer & Shopper

Addressing the Sustainability Say-Do Gap

How brands can lead the way to activate consumer behaviour change in sustainability.
15 July 2021

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