This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
How creative research can help measure and fuel long-term campaign effects
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?
Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.