Insights Hub

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  Brands Publication

  How to drive sustainable brand growth?

  A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

  27.01.21
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  Employment Survey

  Job stress and disruptions

  The pandemic has taken an emotional toll on employees globally, with 80 percent of those employed reporting they have faced challenges as a result of the pandemic. These stresses include personal circumstances such as family pressures, feeling lonely and isolated, and employer-related issues such as job security.

  25.01.21
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  Coronavirus Survey

  Attitudes to COVID-19 vaccines

  The global rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. This could bring many problems. Some we will anticipate; some we won’t. One glaring problem that is quickly emerging is a major mismatch between vaccine supply and demand.

  25.01.21
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  Society Survey

  Poorer health, loss of livelihood, and climate-related disasters top list of perceived personal threats in 2021

  Optimism prevails about access to digital tools and technology.

  22.01.21
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  Coronavirus Survey

  How shopping and eating out has changed during the pandemic

  How and where the world shops and dines transformed during the coronavirus pandemic. As health orders in many countries have called for sheltering in place and minimizing non-essential trips to curb the spread of the virus, consumers throughout the world report eating in-restaurant less often (63% on average across 28 countries) and shopping online more often (43%) than they did before the pandemic. However, buying locally – whether from local farmers and manufacturers, local businesses, or local restaurants – is largely unchanged compared to before the pandemic.

  22.01.21

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  What Worries the World Survey

  “What Worries the World?”: Concern about COVID-19 is at its highest level since May 2020

  One in two (50%) around the world say that Coronavirus is one of the top issues facing their country today. Many of the 27 countries surveyed show significant month-on-month increases in reported concern.

  21.01.21
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  Coronavirus Survey

  The implications of COVID-19 on our diet & health

  Almost a third of people globally have gained weight during pandemic, despite awareness of link between obesity and COVID-19 outcomes.

  20.01.21
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  Consumer Confidence Index Survey

  Global consumer optimism rallies to its highest in nine months

  Ten countries show significant month-to-month gains in consumer sentiment.

  19.01.21
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  Panels Publication

  The power of research panels

  Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.

  19.01.21
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  Food & Beverage Survey

  45% of people globally are currently trying to lose weight

  More than half of the global population would rather exercise more and/or eat more healthily, but not diet as the actions they would take when trying to lose weight. But from a dietary perspective, sugar is seen as the main component that people would look to reduce or eliminate to help with weight loss.

  18.01.21
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  Entrepreneurialism Survey

  Entrepreneurialism alive and well in the time of the pandemic

  Entrepreneurial spirit is up among women and younger adults.

  12.01.21