Insights Hub

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  Ipsos Update Publication

  Ipsos Update - February 2018

  Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  01.02.18
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  Economy Publication

  The Economic Pulse of the World - January 2018

  The average global economic assessment of national economies surveyed in 28 countries is up three points this wave with 49% of global citizens rating their national economies as ‘good’.

  01.02.18
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  Politieke Barometer Survey

  Politieke barometer week 5

  Startfoto van een nieuw politiek jaar

  31.01.18
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  Business Publication

  Get Fair or Fail: Why Fairness is Key to Business Success

  Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?

  29.01.18
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  Market Research Survey

  Survey: Balancing technology vs humanity

  Does the coming of robots make our work more human? Are you ready to marry a robot, or have your country governed by one? We've asked our panel about dilemmas about the balance between human and technology. Find out if Dutchies are romantics or cyborgs!
  

  24.01.18

• Insights

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  Society Publication

  MYTH: All millennials are 'digital natives' and all 'digital natives' are millennials

  Much is said and written about millennials. But what exactly is true and what is not. What can we see as "myths" and what as "realities"?

  22.01.18
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  Market Research Publication

  Technology comes to shape us. Let’s act on it!

  It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."

  22.01.18
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  Brands Publication

  Brand Growth: More People, More Often or Both?

  The contribution of existing customers to brand growth.

  22.01.18
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  Society Survey

  Ipsos Predictions for 2018

  The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.

  08.01.18
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  Ipsos Update Publication

  Ipsos Update – January 2018

  Happy New Year! Welcome to the first 2018 edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  04.01.18
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  Brands Publication

  Getting Brand Assets Right

  Leveraging your distinctive brand identity to grow your brand.

  02.01.18