Ipsos
Insights Hub

Insights Hub

Content Type
Topic
Year

Featured insights & publications

Artificial Intelligence (AI) Publication

From Pixels to People

Combining human empathy and artificial intelligence for brand growth

14.10.25

Customer Experience Publication

The Experience Perspective

09.10.25

Healthcare Publication

The Power of the Patient's Voice: The Importance of PROs in Real-World Evidence

09.10.25

Healthcare Publication

Low awareness of GLP-1s globally, but high in the most advanced economies

09.10.25

Media Publication

Campaign Effectiveness Ignited

07.10.25

Global Trends 23.09.25

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Discover how Ipsos uses AI to deliver insights for clients

Unlock Brand Success

Ipsos Update Publication

Ipsos Update – October 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

07.10.25
Brands Publication

Introducing Brand Health Essentials

Faster insights on the issues that matter

06.10.25
Artificial Intelligence (AI) Publication

Synthetic Data: From Hype to Reality - A Guide to Responsible Adoption

Synthetic data, powered by AI, is transforming the market research industry. The question isn’t if, but when and how. Recognizing the potential, but also the possible pitfalls, of the issue, our clients asked us to provide Ipsos’ trusted perspective on the topic.

30.09.25
Customers Publication

The Forces of Customer Experience

The science of strong relationships in challenging times.

08.09.25
Ipsos Update Publication

Ipsos Update – September 2025

Equality, Education, Wellness … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

02.09.25
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Healthcare Publication

Would You Want to Know? The Paradox of Early Cancer Detection

Read our new viewpoint and delve into the paradox of early cancer detection: how expanding screening methods – particularly multi-cancer early detection tests – while life-saving, pose considerations such as psychological impacts, false positives, and ethical dilemmas.

26.08.25
Ageing Publication

Ipsos Update – August 2025

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

04.08.25
Brands Publication

KEYS: an Ipsos webinar series

Ipsos' KEYS webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

21.07.25
Artificial Intelligence (AI) Publication

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.

14.07.25
Healthcare Publication

Ipsos launches GLP-1 PersonaBot, designed to support companies’ understanding of the consumer obesity treatment market

Ipsos’ latest AI-powered innovation offers unparalleled insights into the fast-moving consumer obesity treatment market – while reinforcing Ipsos’ position at the forefront of AI applications in market research.

08.07.25
Ipsos Update Publication

Ipsos Update – July 2025

Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

08.07.25