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Global Trends 23.09.25

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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International Survey

Global citizens achieve near consensus: The world is becoming more dangerous

Ipsos survey for Halifax International Security Forum finds 70% of people, on average, across 30 countries expect in the next 25 years we could see another world conflict involving superpowers similar to World Wars I & II

23.11.23
Global Trends Survey

Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity

We are releasing this report ahead of COP28 and have found that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them. The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably worsened, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries. Our end of year update reflects this sentiment, and in the increasing sense of pessimism we felt as we wrote this report.

23.11.23
Politieke Barometer Survey

Politieke barometer week 47

Tweede Kamerverkiezingen 2023: VVD, PVV en GroenLinks/PvdA aan kop

21.11.23
Politieke Barometer Survey

Politieke barometer week 46

Drie grootste partijen blijven stabiel in week voor de verkiezingen

15.11.23
Tourism Survey

Nation Brands Index 2023: Japan takes the lead for the first time in NBI history

For the first time in Anholt-Ipsos Nation Brands Index history, Japan finishes in first place, completing its steady climb from fifth place in 2019. Germany drops down to second after a six-year reign, while Canada remains in third place overall. The United Kingdom and the United States climb the ranks and place fourth and sixth, respectively. Italy drops one rank and places fifth, while France sees the largest rank change within the top ten and falls from fifth to eighth place.

03.11.23
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