Insights Hub

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  Healthcare Publication

  Bringing Healthcare Segmentations to Life: The Dawn of the GenAI-Powered Persona

  Enter the age of generative AI, ushering in a new era of possibility with the advent of the persona bot – a tool with the potential to revolutionise how pharmaceutical companies activate and leverage segmentation data.

  30.07.24
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  What Worries the World Survey

  What Worries the World – July 2024

  Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.

  26.07.24
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  Consumer Confidence Index Survey

  July 2024: Consumer confidence mixed in Asia-Pacific

  In contrast, sentiment is up in the Middle East and Africa.

  26.07.24
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  Advertising Publication

  AI in Advertising Research

  Humanizing AI to Spark Creativity and Brand Success.

  26.07.24
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  Sports Survey

  Excitement for the 2024 Paris Games greater than for Tokyo; French enthusiasm lukewarm

  Across 33 countries people see the event as having a positive unifying effect and inspiring future generations

  22.07.24

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  Consumers Publication

  The Directory

  The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre

  18.07.24
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  Advertising Publication

  Advertising for Better Representation: Creativity for all

  Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.

  10.07.24
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  Artificial Intelligence (AI) Publication

  AI and the Future of CX

  Designing empathetic and meaningful experiences.

  10.07.24
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  Artificial Intelligence (AI) Publication

  Ipsos Update – July 2024

  AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  09.07.24
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  Artificial Intelligence (AI) Survey

  Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research

  Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

  03.07.24
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  Consumers Survey

  June 2024: Consumer confidence down in Middle East

  In contrast, sentiment is mixed in Europe amid backdrop of approaching EU elections.

  03.07.24