Insights Hub

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  Retail insight Publication

  Where brands and retailers should place their bets this holiday shopping season

  Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.

  28.10.22
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  Forecasting Publication

  The Perils of Prediction - A podcast with Ben Page

  In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

  24.10.22
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  Social Intelligence Publication

  Fashion Weeks: Has K-Pop stolen the shows?

  Four takeaways from Synthesio social data about 2022 global Fashion Weeks.

  21.10.22
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  Metaverse Publication

  Welcome to the Metaverse

  What it is now, what it will become and how you can be a part of it

  13.10.22
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  Reputation Publication

  ESG: The Corporate North Star

  The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.

  07.10.22

• Insights

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• Publication

  Introduction to the Sixteenth sitting

  Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of Covid-19 are but a few of the factors impacting the world.

  07.10.22
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  Publication

  Crisis Management

  With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.

  07.10.22
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  Publication

  Social Media Conundrum

  Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.

  07.10.22
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  Publication

  Using AI to improve Customer Experience in the consumer beauty sector

  Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.

  03.10.22
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  Publication

  Inside Inflation: What Comms Next?

  According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.

  27.09.22
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  Artificial Intelligence (AI) Publication

  Seven tips for putting your Artificial Intelligence to work

  Synthesio expert shares advice for how to ride the AI wave.
  
  

  19.09.22