Building a better future with Innovation

At Ipsos, we are passionate about helping clients identify, qualify, optimise and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimisation with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.

Discover how we can help make your innovations faster, smarter and bolder by tapping into the below resources:

Innovation and Behavioral Science

Optimising beer packaging through on-line eye tracking


Beyond the Hype: Innovation predictions in the era of machine learning Infographie Behavioral
Infographie Behavioral 2 time to decide cover Innovation Research Behavior
First Impression Matter Speed Dating Innovations Winning Claims In Uncertain Times
  Functional food - a drink to your health  


Discover our podcast about why understanding consumers' response times is so important to so much of the work that we do. Here on Spotify.

Innovation Agility

Stage gates to straight gates Acceleration | Web and mobile technology | going faster |  Ipsos
Innovating in challenging times | Ipsos | Concept testing Ipsos Views | Innovation in inflationary times
Ipsos Views | Challenging the status quo  

Connected services and new business models

Connected CPG: winning formula for CPG in the tech-accelerated age Assessing post-pandemic stickiness of product subscriptions
Cracking the code for voice commerce | Ipsos Innovating during challenging times: Research during Coronavirus for Services, Durables, and Technology | Ipsos


Watch our video bites on voice-commerce:


Financial Services and Insurance

The Future Calls for Meaningful Inclusion Niche Doesn't Mean Small
Does Sustainability Have a Role in Financial Services Is technology what people want to buy



Activating Trends




Ipsos | Mapping the journey to sustainable pack | Sustainability | packaging Ipsos - Influence of pack format and material on perceived environmental product benefits Clean, Green and Affordable | Sustanable packaging | Hygiene | Coronavirus | Ipsos
The third moment of truth | Ipsos Adressing the Sustainability Ipsos



Forecasting in challenging times: Considerations and actions before, during and after coronavirus| Ipsos


Product Testing

we're more than our senses Adapting product testing to challenging times | Ipsos
Towards More Agile and Efficient Product Testing Ipsos

Discover our solutions

Media & Brand Communication