Insights Hub

All content

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  Advertising Publication

  Unlocking the creative potential of out-of-home advertising

  Thinking outside of the billboard.

  19.02.24
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  Environmental, Social and Governance (ESG) Publication

  ESG in life sciences as a hidden driver for brand success

  
  There is a growing belief among the public that private corporations should also take responsibility for environmental, social, and governance (ESG) issues; these factors are no longer solely the responsibility of the public and governments. While certain business sectors are perceived as having a heightened obligation to diminish their environmental footprint (particularly energy companies, automobile manufacturers, airlines, and public transport providers), no industry can evade the necessity to act responsibly.

  19.02.24
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  Global Advisor Survey

  Populism remains strong

  Ahead of a major global election year, many around the world back populist attitudes.

  19.02.24
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  Society Survey

  Valentine’s Day: Millennials most satisfied with their romantic/sex life

  New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life.

  19.02.24
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  Artificial Intelligence (AI) Survey

  Optimism About AI's Potential

  A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.

  19.02.24

• Insights

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  Reputation Survey

  Ipsos releases the 2024 edition of the Reputation Council report

  The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.

  19.02.24
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  Ipsos Update Publication

  Ipsos Update – February 2024

  Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  05.02.24
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  Politieke Barometer Survey

  Politieke barometer week 5

  Stijging PVV na verkiezingen zet niet door

  31.01.24
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  Gender Publication

  A question of gender

  Gender classification in international research.

  30.01.24
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  Artificial Intelligence (AI) Publication

  Applying Lessons from CX Text Analytics to Generative AI

  Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

  17.01.24
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  Society Survey

  Data Dive: Shoppers noticing shrinkflation, skimpflation amid the cost-of-living crisis

  People around the globe are still feeling the pinch of high prices and many are particularly sore about product sizes shrinking and ingredients disappearing.

  11.01.24