Insights Hub

All content

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  Voice Commerce Publication

  Cracking the code for voice commerce

  Barriers and solutions to accelerate V-Comm adoption.

  03.11.20
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  Ipsos Update Publication

  Ipsos Update - November 2020

  This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.

  02.11.20
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  vaccine Publication

  Global Vaccines Research

  As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not only about when we might have a vaccine, but who will get it first, how will they get it and are they willing to have it? And how far will it take us on the journey back to ‘normal’…?

  01.11.20
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  Digital Publication

  Measuring the value of personalised digital creative

  Tailored for success.

  29.10.20
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  Polling Publication

  Opinion Polls: A tour of the territory

  Political opinion polls come under great scrutiny in the run-up to elections and their reputation can swing between criticism and praise in the wake of results. But, if you want to make some sense of the state of opinion at any moment in time, you absolutely need polls. This paper puts polling under the researcher’s spotlight.

  27.10.20

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  Consumers Publication

  Staying afloat during a crisis

  How consumers and brands are surviving the ‘no normal’.

  26.10.20
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  Coronavirus Publication

  How COVID-19 has brought behaviour change thinking into focus

  Understanding what shapes behaviour has been integral for brands and governments during the crisis.

  26.10.20
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  Media Publication

  Trust misplaced?

  A report on the future of trust in media.

  14.10.20
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  Coronavirus Publication

  The COVID-19 pandemic eclipses climate risk

  Ipsos today publishes the seventh edition of its Future Risks Report for Axa. This global study measures and ranks changes in the perception of emerging risks by a panel of risk management experts and the general public. Over 20,000 people were interviewed. Conducted in partnership with research institute Ipsos and geopolitical analysis consultancy Eurasia Group, this year’s ranking of the 10 main emerging risks is marked by the Covid-19 crisis.

  08.10.20
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  Automotive Publication

  Driving quality

  Quantifying the connection between quality and loyalty in automotive purchase.

  06.10.20
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  Brands Publication

  Pictures speak louder than words: Towards a new understanding of brand choice

  Using metaphor elicitation to gain a truer consumer-centric measure of influence.

  02.10.20