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Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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  • Woman wearing face mask at the beach | consumers' priorities | Ipsos
    Consumers Publication

    Shifting context, shifting priorities

    Time for a strategic reset?
  • Behavioural Science | Consumer Behaviour | Covid-19 | Ipsos
    Behavioural Science Publication

    The Science of Behaviour Change

    The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
  • Climate and public opinions international observatory | Ipsos | EDF
    Environment Publication

    Climate change: citizens are worried but torn between a need to act and a rejection of constraints

    As a key global player in the energy sector that is committed to achieving carbon neutrality by 2050, EDF presents the findings of a new, broad scope opinion study conducted by Ipsos for the second consecutive year in 30 countries, covering two-thirds of the world’s population and featuring some of the biggest CO2 emitters. EDF’s goal is to produce a yearly international status report on opinions, knowledge, expectations and levels of commitment with regard to climate change, to nurture thinking and contribute to the constructive search for solutions for the future.
  • Developments and dynamics of a COVID-19 vaccine | Ipsos
    vaccines Publication

    Great expectations: Developments and dynamics of a COVID-19 vaccine

    The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
  • Ipsos Update | Global Health Service Monitor | European Union | Coronavirus | Sustainability
    Ipsos Update Publication

    Ipsos Update - December 2020

    The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.

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