Insights Hub

All content

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  Brands Publication

  The Map to Brand Growth

  Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.

  08.11.17
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  Media Publication

  The Rise of Fakism

  It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.

  07.11.17
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  Insight Cloud Publication

  Ipsos Curation with Insight Cloud

  Ipsos Curation brings together the best of human understanding with the latest technology, Insight Cloud, to curate data so your most valuable insights are ready when you need to make decisions and inspire ideas. It’s insights on demand.

  03.11.17
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  Ipsos Update Publication

  Ipsos Update – November 2017

  Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  01.11.17
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  Economy Publication

  The Economic Pulse of the World - October 2017

  The average global economic assessment of national economies surveyed in 26 countries is up two points this wave with 47% of global citizens rating their national economies as ‘good’.

  31.10.17

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  Device Agnostic Publication

  Device Agnostic: What Marketers Need to Know

  Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.

  25.10.17
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  Consumers Publication

  The Future of Mobility - On the Road to Driverless Cars

  At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.

  25.10.17
• Behavioural Science Publication

  Behavioural Science

  Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.

  09.10.17
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  Ipsos Update Publication

  Ipsos Update - October 2017

  Welcome to the October edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  02.10.17
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  Economy Publication

  The Economic Pulse of the World - September 2017

  The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 45% of global citizens rating their national economies as ‘good’.

  30.09.17
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  Ipsos Update Publication

  Ipsos Update - September 2017

  Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  04.09.17