Insights Hub

Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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Personas in the Age of AI

Personas in the Age of AI

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Ignite Growth with Collective Innovation
Innovation

Ignite Growth with Collective Innovation

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All content

  • Public Health Publication

    Innovating in challenging times: Research during COVID-19

    Doing research during a crisis allows businesses to better predict and prepare for what to do next.
  • Ipsos Total Operations: Outsourcing data collection

    You may have your own ‘in-house’ data and analysis department but carrying out market research remains a time-consuming job all the same. What if you could partly outsource this? If you would for instance make the analysis yourself, but leave the data collection to Ipsos?
  • Healthcare Publication

    Ipsos Healthcare: market research in the medical world

    What does the future of the medical sector and health care look like, and how do you effectively tap into this? How do you become more patient-focused as an organisation? And how does your organisation actually relate to the competition? Ipsos Healthcare research provides you with actionable insights to optimise a medical, commercial or launch strategy. We provide insights from all major stakeholders in healthcare: from doctors and nurses to patients and consumers.
  • Public opinion Publication

    Ipsos Public Affairs: opinion and policy research

    Are you looking for answers in the domain of people, societies or politics? Do you want to know how the global, regional and local public opinion is developing? Or do you wonder if your policy, program or service performs optimally and delivers the desired result? Ipsos Public Affairs gives you concrete insights that you can get started with.
  • Marketing Publication

    Ipsos Marketing Strategy & Understanding: brand and market research

    Are you faced with complex business issues in marketing and strategy? Are you looking for tools to realise exceptional growth? Or do you want to set to work with a strong omnichannel strategy for your brand? We’d love to (strategically) think along with you. Ipsos Marketing Strategy & Understanding research paves the way towards comprehensive understanding and strategic insight for your brand to truly stand out in the market.
  • Public Health Survey

    Ipsos’ update on Covid-19

    Our country has been in the grip of the corona virus for some time now. The government has announced various measures, which we, as Ipsos, will naturally comply with. We’d like to inform you on what the possible effects of the measures on our cooperation with clients and partners may be.