Insights Hub

All content

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  Neurosciences Publication

  Last Impressions Also Count

  How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

  19.09.18
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  Consumers Publication

  The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

  This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.

  18.09.18
• Affluent Survey Survey

  Press release Affluent Africa 2018: How digital is driving media growth in Africa

  The 5th Affluent Survey Africa, released by Ipsos on September 13th, revealed:
  
  • Despite internet penetration in the continent lagging behind other regions of the world, Africa’s Affluent population have embraced digital technology more rapidly than their European counterparts: many more of them are watching TV on their tablets, computers and smartphones and more of them read their newspapers digitally.
  • International TV channels now enjoy a higher reach amongst the Affluent population than national channels
  • Social media is now considered the first port of call for news amongst a substantial proportion of the Affluent population

  12.09.18
• Affluent Survey Survey

  Join our webinar on September 20th: Affluent in the Middle East and Africa

  The adoption of mobile technology, the rise of social media and the rollout of digital broadcasting services: the media landscape in the Middle East and Africa has drastically changed over the past decade. This year, Ipsos celebrated the fifth releases of the Affluent Survey Middle East and the Affluent Survey Africa, that map these shifts in detail. What’s new in media in Africa and the Middle East? Who are these Arab and African Affluent with high spending power? And how can you as a brand reach these top-level consumers?

  10.09.18
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  Economy Publication

  Economic Pulse of the World - August 2018

  After an uptick last month, the average global economic assessment of national economies surveyed in 28 countries is down two points this wave with 46% of global citizens rating their national economies as ‘good’.

  07.09.18

• Insights

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  Politics Survey

  Fake News, Filter Bubbles and Post-Truth are Other People’s Problems…

  A major new Ipsos study of over 19,000 people in 27 countries, and part of our long-running series on misperceptions of key social realities – The Perils of Perception – highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves. But the majority also say they regularly see fake news, and nearly half say they’ve believed a fake story before finding out it’s fake.

  06.09.18
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  Politieke Barometer Survey

  Politieke barometer week 36

  Draagvlak kabinet neemt verder af

  05.09.18
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  Innovation Publication

  Four Ways Agile Research Will Evolve to Drive Innovation

  In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

  05.09.18
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  Mobile Publication

  Good news for brands - Mobile app ads drive impact

  Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps.

  04.09.18
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  Corporate Publication

  Unlocking the Value of Reputation

  There is a link between trust, reputation and the benefit of the doubt; building trust gives companies an advantage in telling their story in times of crisis, marketing their product efficiently and turning stakeholders into advocates.

  04.09.18
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  Ipsos Update Publication

  Ipsos Update - September 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.

  03.09.18